UAE Ramadan 2022 shopping deals: Fashion and new car sales to be the big winners in first post-COVID-19 promotions


Dubai: Manner and motor vehicle sales could emerge as the most significant winners from the forthcoming Ramadan promotions launching early April, when hypermarket merchants are planning for the sharpest increase in desire on grocery and day-to-day needs from following week itself.

“This will be the initial put up-Covid Ramadan, and that alone is a set off for UAE’s shoppers to get grocery in bulk ahead of the get started of Ramadan,” explained V. Nandakumar, Main Business Officer at LuLu Team. “There will be no offer shortages on food items because of the situation in the worldwide transport and logistics actions. Suppliers these as ourselves have stocked in progress and have fully commited provides coming via the subsequent couple of months.

“Grocery will quickly be the greatest classification in the initial two weeks of Ramadan since there are no a lot more of the constraints on social exercise related to Covid.”

Assure constant pricing – and features

The major challenge for retailers will be to preserve charges continual. Inflation and the steep price tag of shipping are cranking up the pressure on almost all client categories, and with food stuff getting no exception. In accordance to Nandakumar and resources at other stores, there will be additional concentrate on Ramadan kits of daily grocery wants at “set prices”.

“Maintaining charges will be the major challenge in the foodstuffs trade, and a great deal of merchants have deferred any hike until just after Ramadan,” stated a supply at a single of the top suppliers of processed foodstuff.


It will be the first time in two many years that bodily retail store income through Ramadan have a prospect to choose on online’s could possibly.

UAE individuals require to keep their eyes out – and do some prompt calculations – on which classification is supplying the very best specials and where.

Make sure easy publish-Expo demand from customers

UAE stores will be hoping that Ramadan and the subsequent Eid promotions will maintain their volumes now that the Expo will shut March 31. Ramadan product sales, they believe that, can offer the put up-Expo gross sales bounce, specifically in the second-fifty percent of April.

That is absolutely what the UAE’s automotive dealerships are expecting. Motor vehicle income in the UAE has been recording a sharp restoration from the lows of a COVID-19 contaminated 2020, and from the 2nd-half of last calendar year, some of the biggest dealerships in the region are recording month-on-thirty day period income enhancements. The Ramadan promotions – equivalent to about 10-15 for each cent off on the sticker rate – are previously starting off to clearly show up for new car or truck gross sales.

This kind of is the demand from customers that on some luxury products, dealerships are inquiring for an supplemental premium on top rated of the car’s value for any person seeking an fast shipping and delivery. “Sure, on some niche models there have been rates billed in the earlier, but very little like what dealerships are viewing currently,” stated a senior official with a dealer handling a German car brand name.

There are some sweet offers on present from sellers – “From extended guarantee and support offers – to as lengthy as 7 a long time – to deferred payment programs of six to 12 months, we are anticipating this year’s Ramadan to be amongst the most aggressive for automobile gross sales, and by extension for vehicle insurance policies,” stated Avinash Babur, CEO of

Be certain on line get to

For on the internet shops, F&B makes and shipping and delivery portals in the UAE, this will be the start off of yet another bumper month. Far more ‘virtual-only’ F&B brands will be hoping for orders and a location on dining tables. In accordance to industry resources, this category turned in a reliable effectiveness in the previous 6 months, and Ramadan and Eid will retain the momentum likely.

So, where will the very best bargains be – on the net or offline? In accordance to Sandeep Ganediwalla, regional Associate at Redseer Consulting, there is hardly any variation these times. Standard shops have upped their on the web match in the final two many years and can match or far better any offer that on the internet-only platforms arrive up with. Plus, these standard stores can do omni-channel way too, the place they acquire orders online and make guaranteed the orders are picked by the shopper at a time of their usefulness.

“Omnichannels account for extra than 40 per cent of the on the internet retail phase in UAE – and they are significantly supplying equivalent discounts on each online and offline channels,” reported Ganediwalla. “However, customer notion continues to be favorable toward online specials.”

Gadgets’ availability

Wondering of a new smartphone? Make positive to look at the availability, since smartphones and other gizmos continue on to go through from chip shortages. This has been on for a lot more than a calendar year now, and there is very little on the horizon that indicates this trouble will be likely absent soon.

In the UAE, e& (formerly Etisalat) and du are turning influential in this category. “If previously customers would glance at any ecommerce portal for smartphone picks, now, the data bundle delivers are what ordinarily seal the deal,” stated a retailer. “This is why e& and du are turning into dominant channels, and it will develop into far more when much more subscribers indication up for 5G services.”


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