The ever-expanding apparel industry continues to grow in popularity and market value. However, this industry is not homogenous – it comprises countless global brands, companies, and manufacturers. If you find a new brand that you would like to find out about, look up its reviews on an online reviewing platform. For example, you could look up the reviews of shop premium outlets and other popular Clothing Brands. The popularity of these brands is measurable through their market shares – the most popular brand will have the highest market share in the clothing industry. Thus, we can rank the brands in a top 10 list. This list contains the most popular, trendiest, fashionable, and best-selling clothing brands of 2022.
The Top 10
Starting at number 10 is Hermès, the Frech fashion brand. The luxury design house is worth an estimated $11.6 B. Hermès is closely followed by H&M, the Swedish fast fashion brand with a value of close to $12.4 B. UNIQLO and Chanel, respectively, fill the 8th and 7th spots. UNIQLO, a Japanese brand, is worth an estimated $13.1 B, while Chanel, the highly-respected French fashion house, stays closely ahead of UNIQLO at $13.2 B. The Spanish fashion retailer, Zara, comes in at number 6 with an estimated value of $13.5 B. That’s a lot of billions, and we’re only halfway!
The Top 5
Number 5 on our list of the most popular clothing brands of 2022 is the US-Canadian athletic brand, Lululemon, which is worth an estimated $14.1 B. 4th on the list is none other than the brand with the Three Stripes, Adidas. The German sportswear brand is worth bout $14.3 B. Now, for the podium places – 3rd is Louis Vuitton at $15,1 B. The French luxury fashion brand was founded in 1854 and is a formidable powerhouse in the fashion industry. Speaking of powerhouses, 2nd on our list is Gucci, worth $18.1 B. The Italian fashion brand is known for its aesthetic and detailing on garments seen by countless celebrities and influencers. Finally, can you guess number 1? It’s none other than Nike! The American athletic company firmly holds its no.1 spot with an estimated value of $33.1 B – almost double its nearest competitor.
How are these brands so big?
Multiple, long-winded explanations contribute to this, yet one of the biggest and most simple reasons is the effect of the pandemic. The onset of the pandemic convinced millions of people to take care of their health. This led to a sharp increase in the sale of athletic wear from trusted brands (such as Nike, Lululemon, and Adidas). Furthermore, people being on the internet for longer during the pandemic indirectly helped high-quality brands spread their appeal. As a result, the industry started appealing to more people who naturally gravitated to well-established brands. The popularity of these brands grows daily, with no sign of slowing down anytime soon.