EU Digital Product Passport – How to Get Started
The EU Green Deal and the Circular Economy Action Plan (CEAP) have gathered considerable momentum in the first quarter of…
What Is Digital Merchandising and How Do You Implement It?
Online sales will reach 22% of global retail sales by 2023, according to eMarketer. Since ecommerce sales accounted for 13%…
Digital Transformation in Fashion (4) – part 1/2
Following with Fashion business strategy and operations insights from Fashion Goes Tech, my latest book on how technology is empowering…
Here’s what you need to know about Nike’s new digital marketplace, Swoosh
Nike, the largest sportswear apparel brand, has made another major technology move. It recently launched a web3-enabled platform called .SWOOSH,…
Digital Transformation in Fashion (4) – part 2/2
It seems Covid-19 pandemic is ending but uncertainty is the new norm and adapting to it is essential. Fashion, like…
Digital Signage for grocery advertising
People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the…
Best Digital Nomad Cities in 2022
What are the best digital nomad cities if you’re on a budget? In the past couple of years, more and…
Virtual store, Holiday tension, and Digital coupons
Campaign Corner Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows that snowmen…