Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion


SAN FRANCISCO, June 02, 2022–(Small business WIRE)–Pinterest, Inc. (NYSE: PINS) – Nowadays, Pinterest is asserting that it’s signed a definitive settlement to purchase THE Indeed, an AI powered browsing platform for vogue that allows users to shop a personalised feed based on the user’s active enter on manufacturer, type, and measurement. Pinterest believes that THE YES’s management, modern know-how and proficient workforce, combining shopping knowledge with trend business trustworthiness, will enable accelerate Pinterest’s eyesight for it to be the residence of flavor-pushed shopping.

With hundreds of brand name retailers on its platform, the team at THE Indeed has constructed an extensive manner taxonomy that utilizes human expertise and device finding out to ability a in depth algorithm in vogue. THE YES’s brand associations and buying abilities can likely be applied to other classes on Pinterest these as property, attractiveness and foods.

THE Yes was launched in 2018 by CEO Julie Bornstein, an ecommerce and manner sector veteran and CTO, Amit Aggarwal, a tech business veteran. Above the past quite a few years, THE Yes has scaled to deliver a personalised everyday searching feed that learns a user’s style as they store with hundreds of merchants, like world makes and discovery manufacturers across the manner spectrum.

On the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will lead buying eyesight and tactic throughout Pinterest, creating a new and strategic organization committed to Pinterest’s flavor-pushed shopping attempts that will support steer the evolution of attributes for Pinners and retailers on Pinterest. Pinterest is thrilled to welcome THE Yes staff to be a part of Pinterest pursuing the closing of the transaction.

“THE Sure staff are experts in creating an finish-to-stop searching experience. They share our vision of generating it basic to uncover the proper merchandise that are customized for you based on your taste and model. We’re really enthusiastic about THE YES’s talented staff and technologies as we build committed purchasing activities on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I’ve put in my career at the intersection of buying, manner and engineering and have noticed to start with-hand the worthwhile affect of developing engineering that enables manufacturers to be a part of a system with relieve while enabling prospects to share their choices. Signing up for forces with Pinterest to broaden our achieve employing such an inspirational platform is an enjoyable and excellent future step for our crew and technology.” – Julie Bornstein, Founder and CEO of THE Yes

Pinterest is a shopping platform that brings collectively the unique commercial intent of its viewers and the ability to visually check out goods as you would in a magazine or catalog. In a planet of impulse obtaining, Pinterest is made to allow impressed browsing. It is like a catalog, customized to your special preferences.

In the months subsequent the closing of the transaction, Pinterest ideas to sunset the THE Indeed application and web site to allow for the merged groups to emphasis on technological know-how integration and evolving our shopping vision.

Subject to the satisfaction customary closing disorders, the transaction is envisioned to shut in the 2nd quarter of 2022.

This conversation incorporates ahead-on the lookout statements within the indicating of applicable securities rules. Forward-hunting statements and facts ordinarily relate to upcoming activities and predicted revenues, earnings, dollars flows or other elements of our functions or running outcomes. Ahead-on the lookout statements are typically determined by the words and phrases “will,” “can,” “be expecting,” and equivalent expressions, like the destructive thereof. The absence of these phrases, however, does not necessarily mean that the statements are not forward-looking.

Mainly because these ahead-seeking statements contain threats and uncertainties, there are vital things that could bring about our real benefits to vary materially from the anticipations expressed in the ahead-looking statements. These components incorporate, without the need of limitation, the next: failure to receive demanded regulatory approvals in a timely fashion or or else failure to fulfill any closing conditions to the proposed acquisition of THE Of course pitfalls associated with tax liabilities or improvements in U.S. federal tax legal guidelines or interpretations to which the proposed transaction with THE Of course or the events thereto are subject challenges relevant to the procedure of THE YES’s organization prior to the closing of the acquisition failure to efficiently combine any new small business failure to realize the anticipated rewards of any blended operations unanticipated costs of buying or integrating THE Certainly potential affect of announcement or consummation of the proposed acquisition on interactions with third functions, such as personnel, shoppers, companions and competition lack of ability to keep essential staff alterations in laws or government rules affecting the acquisition or the events and financial, social or political problems that could adversely impact the proposed acquisition or the functions. More information about these and other challenges that may well effect our business are included in our Kind 10-K for fiscal 2021 and in our other SEC filings. You can identify these reports as a result of our internet site at We warning you not to area undue reliance on any forward-seeking statements, which converse only as of the date hereof. We do not undertake any duty to update any forward-hunting assertion or other data in this interaction, apart from to the extent necessary by legislation.

***Money conditions of the transaction were not disclosed***

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LeMia Jenkins
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