Lululemon Expanding Like New Trade-in and Resale Program Nationwide

ByLucinda C. Bard

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  • lululemon athletica will extend its Like New trade-in and resale method nationwide.
  • The resale market place offers an enticing prospect for models to display sustainability.
  • Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Retail & Ecommerce market. Understand far more about turning out to be a customer.

The information: On Earth Day, April 22, lululemon athletica will develop its Like New trade-in and resale plan nationwide.

  • The plan, which is launching just after a two-point out pilot operate final 12 months, lets customers to trade in lululemon clothes this sort of as trousers, shorts, and jackets for an egift card. The retailer is also showcasing an assortment of carefully utilized lululemon items on the web.
  • A quantity of corporations, including Another Tomorrow, Cuyana, Moda Operandi, Goal, and Urban Outfitters, have also lately launched resale initiatives by teaming up with a associate, such as technological know-how provider Trove Recommerce, luxurious bag and equipment reseller Rebag, or on-line consignment store thredUP.

Much more on this: We hope this 12 months to be a banner yr for online manner resale, with 12 months-about-yr gross sales growth of 46.6% reaching $15.50 billion thanks in element to much more well known retailers getting into the space.

  • Our forecast projects resale’s share of retail ecommerce apparel and equipment revenue will rise from 6.% in 2021 to 10.% in 2025.

Chart showing US fashion digital resale marketplace sales

Insider Intelligence

A concentration on sustainability: Online trend resale rewards from consumers’ rising fascination in sustainability—particularly between young people.

  • Just about 50% of millennials and 38.4% of Gen Z purchasers think about sustainability “very significant,” for every a 2021 Composed and MaCher survey.
  • The advancement in on line fashion resale will be pushed in part by the growing discretionary incomes of more youthful shoppers, as perfectly as a flood of suppliers entering the room. That means there are additional utilized items obtainable online to entice customers to resale.
  • Resale platforms also gain from flywheel consequences, as potential buyers grow to be sellers and vice versa.
  • We expect annual regular product sales for every buyer by using on the net manner resale marketplaces will far more than double between 2021 and 2025.

importance of sustainability

Insider Intelligence

The brand name gain: The initiatives by merchants these kinds of as lululemon can reassure shoppers that the items they purchase are authentic and of a significant high-quality.

  • That presents brand names an advantage around peer-to-peer marketplaces, said Sky Canaves, eMarketer principal analyst at Insider Intelligence. “Brand names can additional very easily attain customer rely on by guaranteeing the authenticity and issue of their secondhand offerings,” she stated. “Resale can also strengthen interactions with individuals about the extensive term if makes can give a constant shopper knowledge for both of those new and employed products.”

The significant takeaway: The resale current market presents an enticing chance for brand names to show their sustainability bona fides at the very same time they are opening up new earnings streams.

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