Isamaya Ffrench is one of the most recognisable British names in the beauty industry. The makeup artist has worked with everyone from Rihanna and Bella Hadid, as well as beauty brands including YSL Beauté, Byredo, and Tom Ford Beauty where she created the Extrême line in 2016. Now, the visionary is finally launching her eponymous beauty line.

Announced on May 24 via Instagram, Isamaya Ffrench Beauty will be launching in June 2022. According to Vogue, the line is a genderless approach to beauty that’s “instinctive to her generation”. It will also capture the makeup artist’s “nonconformist understanding of glam”.

“There are people out there who don’t just want ‘glamorous and pretty’, but something more edgy and exciting. I want my brand to talk to those people,” Ffrench told Vogue. “Something honest and inhibited – that’s how I see it.”

The 33-year-old currently stands as Burberry’s global beauty director, which has seen her inject new life into the fashion house’s runway looks like where she transformed models into shell covered, siren inspired beauties. Now, she is recognised as one of the most directional makeup artists of her generation. In the last few decades, she’s served as Christian Louboutin’s Global Makeup Artist, created makeup collections for Byredo, and became a brand ambassador for Yves Saint Laurent’s beauty line, YSL Beauté. She was previously the beauty editor at i-D Magazine.

The brand will first debut a capsule collection that features an eyeshadow palette, mascara, and an eyebrow pomade that will offer a laminated effect. No further details have been announced. But if the promo is anything to go by, the brand will be sleek, dark, edgy, and bondage-themed.

While details are yet to be announced on what the launch will entail, and what will be released, you can sign up to be one of the first people to access more information on the Isamaya Beauty website now.


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