We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.
We’ve made our Fourth of July sales plans, and may we just say, there’s a ton of fantastic fashion deals happening over the long weekend.
Some that caught our eye include the massive markdowns at H&M, where summer styles are up to 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off! And ModCloth is offering 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off regular priced items and an additional 35{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sale stuff! Then, there’s Richer Poorer giving us 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select items!
We’ve rounded up the best fashion deals happening over the long weekend. Shop below and enjoy all the good sales!
Best Fourth of July Sales 2020 A to Z
Aerie: Get up to 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off the entire Aerie Collection, including tops, bottoms, swimsuits and more!
Ariat: Save up to 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off men’s, women’s, and kids’ clothing!
Aerosoles: Shop chic summer sandals at 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off (from 7/2 to 7/9)!
Andre Assous: Save 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} to 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select styles of fashionable shoes with code Happyfourth (until 7/4)!
Asos: The Shop More, Save More event is launching soon, with $30 off $150, $50 off $200 and $70 off $250!
Astr The Label: Take an additional 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sale items with code SUMMERHEAT (from 7/1 to 7/5)!
Bandier: Take an extra 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off all sale styles (until 7/5)!
BaubleBar: Get summer style favorites starting at only $10 (until 7/5)!
BazzleBaby: The designer baby accessory and lifestyle brand is offering 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off all products sitewide (until 7/5)!
Betsey Johnson: The fashion brand will be having a Fourth of July Sale of 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off (on 7/1), 35{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off (on 7/2), and 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off (from 7/3 to 7/5)!
Shop Star Spangled Americana Style for the Fourth of July
Bold Dots: Take 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off fab sunglasses sitewide (until 7/6)!
Bonobos: Take 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide (from 7/2 to 7/8)!
Boohoo: Get 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off all womenswear (from 7/2 to 7/6)!
Boohoo Man: Take 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off all menswear (from 7/2 to 7/6)!
Calpak: Take 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select best-selling styles including brands such as Croc, Kaya, Glenroe, Jen Atkin, Oh Joy and more (from 7/2 to 7/5)!
Calzedonia Swim: Stock up on swimwear with a free swim bottom with your purchase of any bikini or one-piece (until 7/5)!
Chico’s: Save 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off your purchase (from 7/2 to 7/4)!
Chinese Laundry: Shop the flash sale and take 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide, excluding the sale section, 42 Gold, and select styles (from 7/3 to 7/5)!
Desigual: Shop the “Move Your Culo” Sale and save 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off everything sitewide!
DL1961: Get fab denim with 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide using code FOURTH (from 7/1 to 7/5)!
Sweeten Your Summer With Health-Ade’s New Booch Pop—and New Booch Flavors
Draper James: Shop the 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sale with savings on dresses, accessories and more (from 7/2 to 7/6)!
Dr. Scholl’s Shoes: Get 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select pairs of sandals plus free shipping (from 6/30 to 7/5)!
DSW: Select summer styles are BOGO free, and you can get 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off everything with code YAYDAYS20 (until 7/6)!
Eloquii: Take 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} to 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off everything, including clearance items, with code HAPPY (from 7/1 to 7/4)!
Enso Rings: All individual Summer Collection styles are 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off, with any two selections available at 36{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off and any three selections offered at 44{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off at checkout (until 7/5)!
Fit Flop: Save up to 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off on sale items, plus an extra 15{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select lines with code EXTRA15!
Fleur du Mal: A selection of dresses and slips are 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off with code LSD25 (from 7/1 to 7/5)!
Frame: Take 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off summer favorites and an extra 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sale items (until 7/12)!
Franco Sarto: Take 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sandals and get free shipping with code FRANCOFOURTH (from 7/1 to 7/6)!
Frankies Bikinis: Save 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide, including sweet swimwear and beauty goodies, with code STARS (from 7/2 to 7/5)!
This Summer’s Best Beach Cover-Ups
Good American: Take an additional 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off markdowns (until 7/6)!
Havva: Save 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide on fabulous shoes (until 7/29)!
H&M: Save big on summer markdowns at up to 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off!
Hobo: Take 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off full price bags and wallets with code JULY20 (from 7/3 to 7/5)!
Hush Puppies: Take 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select styles and an extra 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sale styles (some exclusions apply) with code SUMMERSALE (until 7/6)!
I’mmany: Save 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off the SS20 Garden Society collection with code happeajuly (from 7/3 to 7/5)!
Intimissimi: Not only will select styles be on sale at 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off starting now, but over the long weekend you can buy one bra, get one panty free (from 7/3 to 7/6)!
Italist: Shop over 1000 designer brands at up to 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide, plus free express shipping!
Katy Perry Collections: Take 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide with code FIREWORK30 (until 7/3), then get 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide with code JULY40 (only on 7/4)!
KBH Jewels: Get 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide on stunning sustainable jewelry with code SUMMER20 (until 7/6)!
This Year’s Best Beach Totes and Summer Bags
Keds: is currently hosting their semiannual clearance event with up to 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off all sale styles, plus an extra 10{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off clearance (until 7/5)!
Kendra Scott: Shop jewelry markdowns at up to 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off, then shop select styles at two for $60 (on 7/1)! Finally, take advantage of new markdowns plus a gift with purchase on purchases of $100 or more (on 7/4)!
Kipling: Take 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide, including handbags, backpacks and more (from 7/3 to 7/6)!
The Kooples: You can save up to 70{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off when you take an extra 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off all sale items including dresses, blouses, “it” bags and more!
Koral: Save 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide on stellar fitness and athleisurewear, including their famed liquid-look leggings (until 7/4)!
L.L. Bean: Take 10{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off full-priced items (until 7/7)!
Madewell: It’s time to shop the End of Season 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} Off Sale… use the code GIANT to get your discount (until 7/20)!
Margaux: Shop the footwear brand’s classic ballet flat on sale for $149 (originally $195)!
Mavi Jeans: Save up to 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off new styles, including both men’s and women’s (until 7/5)!
The 13 Best Sandals for Summer We Love
ModCloth: Get 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off regular priced items and an additional 35{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sale stuff with code SPARK (from 6/30 to 7/4)!
Nicestuff Clothing: Buy two short sleeve shirts for $195, originally $115 each (from 7/1 to 7/19)!
Nomasei: Save 15{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off all fabulous footwear sitewide and select archive styles will be available at further discount with code Happy4th (from 7/1 to 7/5)!
Old Navy: Shop the July 4th Sale to get up to 60{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off everything with styles starting at just $6, including tees and tanks from $6, shorts from $10 and dresses from $8 (until 7/5)!
Outdoor Voices: Score some fab deals on fitness gear and loungewear, with up to 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select styles!
Pura Vida: Get a complimentary original string bracelet and free shipping with every purchase (from 7/3 to 7/5)!
Rainbow Shops: Take 10{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide for the entire month of July, no code needed and no exclusions!
Rebecca Minkoff: Save up to 75{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off on fab fashion, including clothes, bags, accessories and more (until 7/5)!
Reebok: Take 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sitewide with code JULY4 (until 7/5)!
Richer Poorer: Save 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select items (from 6/30 to 7/6)!
This $28 Breezy Boho Maxi Dress Has 495 5-Star Amazon Reviews
The Sis Kiss: Buy two pieces of jewelry and get one free, no code needed (from 7/3 to 7/5)!
Soma: Save up to 80{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select styles, plus get an extra 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off already reduced bras and 5 for $20 on already reduced panties (from 7/2 to 7/6)!
Sonix: You’ll be made in the shade with 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off all sunglasses (from 7/3 to 7/5)!
State Cashmere: Get $30 off orders over $150 with code 2020JULY4 (from 6/27 to 7/5)!
Sunglasses Hut: Take $30 off select polarized sunglasses (until 7/5)!
Tanya Taylor: Full-priced Spring styles will be 25{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off with code CELEBRATE, including best-selling styles such as the Colette dress, the flamingo Augustine dress, and the matching Pepi sandal (from 7/2 to 7/6)!
Teva: Select styles are marked down up to 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off (until 7/7)!
Toms: Shop the Surprise Sale with summer styles for men, women, and kids discounted up to 65{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off (until 7/6)!
Underclub: Save up to 70{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} on select bralettes, bodysuits and sets! Plus, the brand is marking down items for an additional 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} to 30{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off for a total savings of 50 to 70{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off (from 7/3 to 7/5)!
Veronica Beard: Take an extra 15{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sale items with the code STARS (until 7/6)!
Vincero: Save up to 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off on men’s and women’s watches sitewide (from 7/2 to 7/6)!
Vitamin A: Take 20{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off select red, white, blue styles with promo code JULY4THSALE (until 7/4)!
White House Black Market: Save 40{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off full price items and 50{dca5d6123f7ef299b49d4d0ba8c93cc02e899851e73df6c9acdbb84572048663} off sale items (from 7/2 to 7/6)!
All this shopping will probably make you hungry, so satiate yourself with iconic foods from around the U.S. delivered right to your door! And if you’d like deals delivered directly to your inbox, sign up for the Shop With E! Newsletter!
—Originally published June 30, 2020 at 4 p.m. PT