Fashion Industry Key Supplier Taps Hedera To Transform Luxury Brand Clothing Into Metaverse-Ready Accessories

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MION Spa’s expertise in woven labels for the trend business combined with Hedera’s rapidly and sustainable blockchain engineering will generate exceptional, branded NFT labels to help trend models in their journey into the Metaverse

LUGANO, SWITZERLAND / ACCESSWIRE / May 17, 2022 / The HBAR Basis, an firm that supports the progress of projects making on the Hedera ecosystem via grants and other assets, nowadays announces a collaboration with MIOO TECH, a newco produced by vogue labels maker MION Spa, to combine non-fungible tokens (NFTs) into designer fashion labels.

MIOO will allow luxurious style brands to monitor provenance and develop sustainable, metaverse-all set clothes that can be transposed seamlessly to digital reality. The HBAR Foundation will assist the improvement, progress, and start of MIOO on the carbon-adverse Hedera network.

MIOO will turn out to be one of the initial recipients of the HBAR Foundation’s $250 million Metaverse Fund, which supports projects focusing on interactive electronic activities.

Luxury vogue brands from Gucci to Louis Vuitton are by now embracing blockchain technology as a way to instill merchandise authentication systems and eradicate counterfeit merchandise. MIOO ideas to go a move more by issuing a corresponding NFT for every single personal garment that can be modeled in the metaverse and even sold individually on secondary markets. In undertaking so, MIOO enables its luxurious model customer base to tap into a marketplace envisioned to be well worth $50 billion by 2030, in accordance to figures from expense lender Morgan Stanley.

In addition, through MIOO, the models will present provenance certification, tracking the garment’s journey by all stages of the supply chain to ensure that a solution is reliable and created sustainably and ethically.

MIOO is the brainchild of two co-founders from the worlds of trend and art: Niccolò Mion, CEO of MION Spa, a major business in the luxury garments and leather items labeling sector with 230 million labels produced for every 12 months, 500 customers in Italy, and 700 worldwide and Etan Genini, co-founder and CEO of Valuart, a enterprise that supports creators, makes, and collectors through blockchain and art advisory. The pair designed MIOO with a eyesight to harness the integration of NFT technological innovation to unlock alternatives for customer engagement for its luxurious manner makes.

Etan Genini, Co-Founder of MIOO, reported “We intention to renovate the in-shop and virtual shopping experience, allowing trend manufacturers to change their goods into NFTs in order to connect and continue to be in contact with their people. Customer engagement will be tailor-manufactured to the buyer and brand names will be in a position to express unique advertising things to do and communications about new solutions, gatherings, retail store openings, and substantially a lot more.”

Niccolò Mion, Co-Founder of MIOO and CEO of MION Spa, included: “Thanks to the use of certified blockchain know-how on labels, we can now give a multitude of clothes uniqueness, tracking, and additional benefit, equally for the conclude buyer and for the models that will collaborate with us. What was a assure of authenticity from models is now a verifiable and immutable blockchain certification, permitting consumers to acquire complete insight on all measures of the offer chain.”

Thanks to the use of Hedera, MIOO permits the collateralization of things on the blockchain in a speedy and sustainable way. Hedera’s technological know-how will help MIOO to develop the NFT of the ordered garment in significantly less than a moment while remaining carbon-adverse.

Hedera is fully commited to carbon-negative community functions, obtaining carbon offsets quarterly, as effectively as furnishing substantial throughput and lower fees through its Directed Acyclic Graph (DAG) structure which increases transactional speed and effectiveness.

Alex Russman, VP and Head of the Metaverse Fund at the HBAR Basis, said: “The MIOO project is set to revolutionize the luxury manner business by bringing cutting edge World wide web3 technological know-how to the most exceptional designer brands in the earth. We glance ahead to collaborating with MIOO to make a sustainability-targeted venture that provides confirmed ownership and authenticity and will allow superior manner goods to be recognized in the metaverse and beyond.”

For far more data, make sure you contact:
Cryptoland PR for HBAR Basis
Leo Park
[email protected]

About MIOO
MIOO, is a organization headquartered in Lugano, co-founded in 2022 by Niccolò Mion, CEO of MION Spa, and Etan Genini, CEO and founder of Valuart, with the goal of building all the goods of the most prominent luxurious style brand names sustainable “Metaverse Interactive Objects”, i.e. electronic objects that are authentic and important, but also collectable and saleable in the Metaverse thanks to exclusive labels used onto the products.

About Hedera

The Hedera community is the most utilized3, sustainable, company-grade community ledger for the decentralized financial system. The system is ruled by a council of the world’s top companies, which includes Avery Dennison, Boeing, Chainlink Labs, Dentons, Deutsche Telekom, DLA Piper, EDF (Électricité de France), eftpos, FIS (WorldPay), Google, IBM, the Indian Institute of Engineering (IIT), LG Electronics, Magalu, Nomura Holdings, ServiceNow, Shinhan Financial institution, Common Lender Group, Swirlds, Tata Communications, Ubisoft, College Faculty London (UCL), Wipro, and Zain Team.

For much more information, check out, or comply with us on Twitter at @hedera, Telegram at, or Discord at The Hedera whitepaper can be located at

About the HBAR Basis

Established in 2021, the HBAR Basis fuels the enhancement of the Hedera ecosystem by offering grants and other resources to builders, startups and organizations that seek to start decentralized applications in DeFi, NFTs, CBDCs, sustainability, gaming and other sectors. In addition to giving funding by way of a streamlined grant method, the HBAR Foundation acts as an built-in pressure multiplier by expert guidance throughout technical, advertising and marketing, enterprise improvement and other operational features that are expected to scale. For more data, remember to take a look at or observe the Foundation on twitter @HBAR_basis

Resource: The HBAR Foundation

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