Fashion and Art Meet for Luxury Swimwear Collaboration

Jaime E. Love


French luxury swimwear model Vilebrequin and present-day art Swiss publishing residence JRP Editions are pooling their resources for a museum-prepared swimwear assortment.

Pieces from the Vilebrequin x JRP Editions collection by artist Kenny Scharf. - Credit: Courtesy Photo

Pieces from the Vilebrequin x JRP Editions assortment by artist Kenny Scharf. – Credit score: Courtesy Image

Courtesy Photo

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“Bringing art to the seaside has always been the aspiration,” said Roland Herlory, main executive officer of Vilebrequin, which is aspect of the G-III Apparel Team. “This very long-time period collaboration with JRP Editions will drive our artistry to new places over the coming seasons.”

That incorporates the unique Saint-Tropez trunk, men’s and women’s swimsuits, tops and add-ons, like luggage, hats, seaside towels and even personalized-print ping-pong sets. There are 25 parts in complete, that appear in different hues these types of as purple very hot rod flames, rainbow-coloration happy faces, sea turtles, graffiti-like splashes of paint and shades of sky blue, although checking out this kind of themes and topics as elitism, feminism, fetishized luxury, randomness, gender-identification and artists of color.

Pieces from the Vilebrequin x JRP Editions collection by artist John Armleder. - Credit: Courtesy Photo

Parts from the Vilebrequin x JRP Editions selection by artist John Armleder. – Credit history: Courtesy Photo

Courtesy Picture

“Our swimsuit fabrics are an solely new terrain for artists,” Herlory explained. “We do not look at what we do art we’re more targeted on reproducing artists’ function as closely as probable to the first in the most honest and respectful way. With the know-how of Vilebrequin studio and ateliers, we are capable of offering printing techniques that reproduce an authentic artwork’s special color and contrast as faithfully as attainable.”

John Armleder, one particular of the artists showcased in the collaboration, included: “There is no essential variance in between a painting, a print or a swimsuit. What improvements essentially below is the context and the distribution modes of the object. The kinds and compositions can as a result migrate freely from a person aid to the other.”

Pieces from the Vilebrequin x JRP Editions collection by artist John Armleder. - Credit: Courtesy Photo

Items from the Vilebrequin x JRP Editions selection by artist John Armleder. – Credit: Courtesy Picture

Courtesy Photograph

Supplemental artists contain Kenny Scharf, Sylvie Fleury, and Racquel Chevremont and Mickalene Thomas, also known professionally as “Deux Femmes Noires.” The collaboration was curated in partnership with JRP Editions founder Lionel Bovier, who also serves as director of MAMCO, a up to date artwork museum in Geneva, and Arnaud Hubert, chief government officer of JRP Editions.

“We preferred to curate a selection that would let us to check out as lots of voices and models as feasible,” Bovier reported. “This intended bringing alongside one another artists with radically diverse strategies, but who share an fascination in how their do the job can migrate from the canvas or walls to textile. They are united by a popular thread: the energy of their function, the clarity of their inventive language and the integrity with which Vilebrequin handled their jobs.”

Pieces from the Vilebrequin x JRP Editions collection by artist Kenny Scharf. - Credit: Courtesy Photo

Pieces from the Vilebrequin x JRP Editions assortment by artist Kenny Scharf. – Credit: Courtesy Picture

Courtesy Image

The constrained-version assortment introduced May possibly 3, just in time for heat weather and summer season travels, on vilebrequin.com and JRP-editions.com, as well as pick world wide Vilebrequin merchants. The assortment, even though now out as the environment reopens, was basically conceptualized through the pandemic when persons ended up however just dreaming of significantly-flung getaways. A next fall, the “Faces in Places” print by artist Kenny Scharf will occur out June 21, followed by a next capsule later this 12 months and a 3rd in early 2023. Measurements selection from XS to 3XL in men’s and XS to XL in women’s, with prices ranging from $105 to $315.

Vilebrequin was started by Fred Prysquel in Saint-Tropez in 1971 as a men’s swimwear business. In 2012, G-lll Clothing Team purchased the brand. The next 12 months, women’s swimwear was extra to the combine.

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