Expectant mum and artist Audrey Hamilton launches slow fashion range

Jaime E. Love

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“Buddies and spouse and children assumed we ended up mad.”

Audrey Hamilton is known for her daring, expressive pop artwork parts. Her purchaser base and adhering to reaches nicely outside of Ireland to pop artwork fans all over the planet.

It was through lockdown last year that the artist and entrepreneur embarked on launching her have quality ‘slow fashion’ attire line, Audrey Hamilton Attire.

In line with the higher-end name her artwork is so perfectly identified for, Audrey was adamant that her apparel line would concentration on the factors most important to her: top quality, fashion, and creativity.

Soon after 50 percent a calendar year of perfecting the patterns and countless several hours correcting the exclusive print get the job done, Audrey Hamilton Apparel’s summer months manner release is ready to start.

Speaking about her summer time start, Audrey says

“My enjoy of art and staying an artist is who I am, extending that imaginative system to fashion structure was definitely a challenge.

The artistic creativeness section arrived quite the natural way but functioning with textiles was a total new endeavour for me. I attempted to see it as only owning a new canvas but was promptly place to the exam when we started out.

Admittedly, I am a perfectionist so high quality, stitching, structure, materials, pantones, labelling, printing, all of it had to be perfected many situations.”

In line with the brand’s AW21 selection fashion and ethos, the Audrey Hamilton Clothing summertime launch line focuses on eye-catching styles, daring styling, and expressive colors.

The outsized t-shirts that encompass the collection are produced of 100% cotton and are created in Portugal to the best ethical and environmental standards.

“All our items are designed by the top manufacture and print dwelling in Portugal, whose clientele include things like Versace, Karl Lagerfeld and Burberry, to title a couple, so after we engaged with them, I understood I was in the very best hands.

Buddies and spouse and children assumed we were being mad at the cost, but I just would not budge on high quality and layout requirements.

The printing of my artwork on textile was by considerably the most difficult as the crew were being utilised to printing electronic types onto garments, as opposed to artwork, so this intended strike-off right after strike-off right up until we arrived at the wanted result.

Every little thing has to be printed multiple periods, to access the daring colour good quality my artwork is acknowledged for, and I just couldn’t settle for a lot less. The operator of this famed Portuguese print home actually finished up observing these types as a own challenge!”

To celebrate the summer season fall Audrey decided that a POP-UP store that also included the latest line would give folks the prospect to see the apparel in individual, an expertise that was restricted by the pandemic.

In real Audrey Hamilton model, it was ‘go huge or go home’ so she made the decision on an all-out in keep collaboration of Audrey Hamilton Art and Audrey Hamilton Attire.

People can anticipate ‘Fashion Is Art’ to be just as daring and wonderful as the products she releases.

The Audrey Hamilton ‘Fashion Is Art’ POP-UP is now open up to the general public in Powerscourt City Centre until June 30th.

Opening times are 10am – 6pm. The new summer months fashion drop will be accessible to order solely in-keep for the to start with 7 days, and then on-line at audreyhamiltonapparel.com. Parts in the new line start off at €55.



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