DHL Express – top categorical logistics supplier – amazed the globe in 2016 with a collaboration with Vetements, generating a DHL tee which walked the Paris runway. Upcoming up, in what has come to be a sequence of vogue collaborations, DHL has partnered with South African shoe firm, Veldskoen.
‘For many years, we have made designers and manner labels much more productive all over the world, by generating tailor-manufactured shipping and delivery answers and working with our unique logistics community to join them with a larger, worldwide audience. Following our productive vogue collaborations across Europe, North The usa and Asia, we preferred to discover an African brand for our following enjoyable collaboration. Veldskoen created a present day just take on an legendary South African shoe by adding a pop of colour to the soles and laces, and have crafted up an spectacular buyer foundation throughout the globe considering that their inception in 2016. And we’ve been doing the job with the team at Veldskoen around the earlier few months to reinvent the regular veldskoen yet once more,’ says Megan Collinicos, VP Marketing, DHL Categorical Sub Saharan Africa.
‘When DHL approached us with an thought to collaborate on a limited edition shoe to emphasize South African fashion, it was a no-brainer for us. Their preceding fashion projects actually pushed the boundaries with some unpredicted pairings, so being selected as the initial African brand name for the upcoming collaboration was super enjoyable. There have been instant synergies among our two makes, the most clear a single staying the motivation to make a variation in the communities in which we work,’ adds Veldskoen CEO, Nick Dreyer.
Every pair of DHL x Veldskoen ‘Dear Everyone’ shoes goes by means of a procedure that sees 66 pairs of hands handcrafting the shoe in Durban, South Africa. Nearby South African artist, Reggie Khumalo, created a mural for the facet panels of the shoe, incorporating the campaign messaging, as well as subtle South African references in just the design.
The intention is also that the DHL x Veldskoen campaign will pave the way for Veldskoen to produce an ongoing method of collaborations and incubation packages to stimulate and help the fashion market in Africa.
365 pairs of bespoke, handmade, DHL x Veldskoen ‘Dear Everyone’ sneakers will be sold through a shoe drop lottery procedure, which opened in London on March 17.
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