DHL Express – main convey logistics supplier – amazed the earth in 2016 with a collaboration with Vetements, developing a DHL tee which walked the Paris runway. Next up, in what has come to be a series of vogue collaborations, DHL has partnered with South African shoe business, Veldskoen.
‘For decades, we have manufactured designers and fashion labels much more thriving around the world, by producing tailor-created shipping alternatives and making use of our exceptional logistics community to link them with a larger, world viewers. Next our profitable vogue collaborations throughout Europe, North The united states and Asia, we needed to discover an African brand for our following interesting collaboration. Veldskoen made a contemporary get on an iconic South African shoe by adding a pop of color to the soles and laces, and have created up an spectacular buyer foundation throughout the world since their inception in 2016. And we have been working with the group at Veldskoen around the past number of months to reinvent the regular veldskoen still once again,’ claims Megan Collinicos, VP Marketing and advertising, DHL Convey Sub Saharan Africa.
‘When DHL approached us with an concept to collaborate on a limited version shoe to highlight South African trend, it was a no-brainer for us. Their former trend initiatives actually pushed the boundaries with some unforeseen pairings, so remaining chosen as the initially African brand name for the up coming collaboration was super remarkable. There were being instant synergies in between our two brand names, the most evident 1 staying the need to make a variation in the communities in which we work,’ adds Veldskoen CEO, Nick Dreyer.
Each pair of DHL x Veldskoen ‘Dear Everyone’ sneakers goes by means of a method that sees 66 pairs of palms handcrafting the shoe in Durban, South Africa. Nearby South African artist, Reggie Khumalo, made a mural for the aspect panels of the shoe, incorporating the marketing campaign messaging, as very well as subtle South African references inside the layout.
The intention is also that the DHL x Veldskoen campaign will pave the way for Veldskoen to build an ongoing method of collaborations and incubation systems to stimulate and help the style sector in Africa.
365 pairs of bespoke, handmade, DHL x Veldskoen ‘Dear Everyone’ sneakers will be bought via a shoe drop lottery procedure, which opened in London on March 17.
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