Boohoo launches first modest collection

Jaime E. Love

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Boohoo launches its first modest collection in collaboration with Graduate Fashion Week student Sameera Mohmed
Crucial models involve co-ord suits and tracksuits.
// Boohoo launches its first modest collection in collaboration with Graduate Trend 7 days student Sameera Mohmed
// The principle guiding Mohmed’s assortment was “to develop a numerous, more sustainable and modest garments selection

Boohoo has introduced its initial modest collection with Graduate Style Week (GFW), created by style layout graduate Sameera Mohmed.

The collection features over 30 pieces intended with modesty in brain such as shirts, large-waisted trousers, headscarves, maxi dresses and jeans.

The collection comes as section of boohoo’s commitments to mentorship and education in just the vogue industry, the brand name partnered with Graduate Manner 7 days in October 2021 to start a opposition to come across upcoming skills to layout a more sustainable business selection for the rapidly fashion large.


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Pupils ended up tasked to style a collection with a concentration on sustainability including 4 full outfits, with the winner getting their assortment offered on the web whilst also acquiring a £3000 dollars prize.

Sameera Mohmed from College of Central Lancashire gained the levels of competition, her entry focused on combining modesty clothes with a aim on sustainability.

Boohoo structure manager Penny Armstrong reported: “Sameera’s do the job seriously stood out to us when examining all of the entries, the aim on modest garments as perfectly as sustainability was refreshing and one thing that ties with our journey in actioning alternatives to a far more sustainable boohoo potential,

“We loved that Sameera truly appeared at the web site as a client and discovered solutions that we have to have to contain in our additional sustainable ranges. I feel Sameera genuinely tapped into our Boohoo values and the temper, tips and merchandise ended up legitimate to our at any time growing customer foundation even though also staying ready for the potential.”

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