Boohoo launches first ‘modest’ collection



27 June, 2022 | by The Retail Bulletin

On line manner retailer Boohoo has introduced its very first modest collection in collaboration with Graduate Vogue Week university student Sameera Mohmed.

Showcasing about 30 pieces, including shirts, substantial-waisted trousers, headscarves, maxi dresses and denims, the assortment has been made with modesty in thoughts.

As portion of its wider devotion to mentorship and instruction inside of the fashion industry, Boohoo partnered with Graduate Fashion 7 days in October 2021 to launch a competitiveness to uncover approaching talent to design a far more sustainable business assortment for the retailer. College students had been questioned to style and design a assortment with a target on sustainability with the winner owning their assortment sold on and getting a £3,000 cash prize.

Penny Armstrong, Boohoo structure manager, mentioned: “Sameera’s operate genuinely stood out to us when examining all of the entries, the concentration on modest outfits as properly as sustainability was refreshing and one thing that ties with our journey in actioning answers to a much more sustainable boohoo potential.

“I think Sameera genuinely tapped into our Boohoo values and the mood, tips and solution had been legitimate to our ever increasing purchaser foundation whilst also becoming prepared for the foreseeable future.”

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