Denim Tears is the culturally conscious designer brand name that has been infiltrating the likes of Levi’s, Winner, and Converse to explain to the marginalized stories of Black folks around the world. Considering the fact that it’s inception again in 2019, Kanye West, Frank Ocean, Virgil Abloh and the A$AP Mob have all been lengthy-time supporters of the marque. Artistic director Tremaine Emory will take a for-us-by-us tactic in obtaining hard but vital conversations by all means vital via the manufacturer and with style as his primary medium.
Born in Atlanta, Tremaine grew up in Queens New York upcoming the the bustling trend epicentre. From his earliest moments all he can try to remember was a fascination and infatuate with the globe of design and style and style. Early on, he set to operating the outlets which led him to a 9 year profession with Marc Jacobs in London, British isles. From there, Emory built his way to functioning together with Stüssy, Off-White, Nike, New Equilibrium and creative directing for Supreme as nicely as his possess brand Denim Tears.
1 of the most well-liked and quickly recognizable designs to emerge from the label is of system the Cotton Wreath emblem that decorates considerably of the Denim Tears jeans and sweaters, noticed on some of your faves these kinds of as A$AP Rocky, Bella Hadid and Burna Boy in recent months. The selection of a cotton plant was an intentional nod to its legacy of slavery in The united states.
Jourdan Dunn has worn parts from the ‘Windrush 1948’ capsule selection which was showcased in September 2021 at London Fashion Week and served as a declaration of African pleasure for the diaspora inside of England.
Lil Uzi Vert was also dressed in a pair of Union Jack painted jeans from the exact same capsule.
Footballer Odell Beckham Junior is an additional fan of the Tremain and his clothing line, observed listed here in a Saint Tears Time 2 crewneck.
Joey Baddass has had his share of Denim Tears manner moments as perfectly, pictured here in the Mohair Unfastened Knit Sweater, a piece that was aspect of the AW21 ‘Champion Tears’ collaboration. The collaboration aimed to explain to the tale of Black The usa and it is many aspects by black excellence, athleticism, art and dance but most importantly the regular need for local community help and human connectivity.
Luka Sabbat counts himself a supporter of the Denim Tears motion, also.
What say you?